Vision
To strive to develop a critical understanding of media through its engagement with other social institutions and foster an integrated and sustainable solutions-oriented journalism education approach that caters to all sections of society.
Mission
To aim at becoming a Centre for Excellence in Journalism and Media Education that lays equal focus on professional needs, academic research, and interdisciplinary collaborations for an integrated and advanced system of modern, secular, and inclusive education.
To empower students with the skills, knowledge, and attitudes necessary to assume leadership roles in the media industry.
To embrace equity and accountability through measurable learning outcomes, ethical data-driven decisions, and student achievement.
To produce skilled media professionals capable of adapting to the changing media scenario and contribute to the growth of the Nation by way of human resource development.